Faith. Fire. And the Rise of a Founder.
THE STRETCH ( Paperback )
At twenty-five years old, Kika Wise was sleeping on a deflated air mattress, pregnant, heartbroken, and surviving on government assistance.
Years later, she would build a nationally recognized wellness brand, franchise across the country, survive fires, lawsuits, betrayal, financial collapse, postpartum depression, and impossible pressure — and transform a five-hundred-dollar idea into a legacy designed to outlive her.
But The Stretch is not a polished success story.
It is the raw truth about what it actually costs to build something from nothing while life keeps testing whether you deserve to keep it.
Through deeply personal storytelling and hard-earned business lessons, The Stretch reveals what it really takes to:
- build a business from nothing
- survive pressure without losing your vision
- turn pain into purpose
- create systems that scale
- protect what you build
- lead through uncertainty
- build legacy instead of just income
- This is more than a memoir.
- It is a blueprint for becoming.